Roottuja Gatllewar

01

Positioning an Insurtech CLM Platform for Investors

Tecforz Innovations · Consultant, GTM Strategy & Branding

Defined product positioning and value propositions for payer and provider personas on an NHCX-compliant contract lifecycle platform with geo-spatial cost prediction. Built the GTM roadmap, the UAE and India localization plan, and the investor narrative and product vision deck used in fundraising.

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• GTM Strategy
• Brand & Content

• →Investor narrative
• →2-market rollout plan
• →Brand strategy
• →Product vision deck

02

Launching Gen AI, Data & Test Automation Service Lines

Techment Technology · Director, Marketing, Brand & Content

Owned end-to-end GTM for new Gen AI, data engineering, test automation, and offshore service lines — positioning, competitive messaging, and value-prop refinement, supported by ABM playbooks and interactive sales decks for priority accounts.

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• GTM Strategy
• Product Marketing
• Leadership

• →35% service line adoption
• →Higher sales productivity
• →ABM playbooks
• →Growth playbook

03

Shifting Techment to an Inbound Growth Engine

Techment Technology · Director, Marketing, Brand & Content

Replaced outbound dependence with an SEO-led inbound motion using Ahrefs, SEMrush, and Notion CMS — blog strategy, gated whitepapers and case studies, and optimized landing pages. Layered in integrated email, paid search, and LinkedIn lead gen.

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• Growth & Demand Gen
• Brand & Content

• →70% organic growth
• →45% more qualified leads
• →30% rise in qualified leads
• →20% higher open rates

04

Rebuilding the Techment Website Experience

Techment Technology · Director, Marketing, Brand & Content

Overhauled site UX in Webflow using Hotjar behaviour data, integrated Google Analytics and cookie tracking, and introduced lead capture loops, lead locking, and MQL tracking to improve conversion and attribution.

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• UX & Digital Experience
• Growth & Demand Gen

• →50% traffic increase
• →30% higher engagement
• →Better attribution
• →Segment insights

05

Building Microsoft & Tricentis Partner Programs

Techment Technology · Director, Marketing, Brand & Content

Built the Microsoft and Tricentis partner accounts from the ground up and co-developed partner GTM programs with Oracle and Tricentis — joint webinars, whitepapers, ABM outreach, and co-branded campaigns. Led booth strategy and post-event drip campaigns across Oracle Cloud World, Tricentis World Tour, and the Workers Compensation Conference.

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• Partnerships & Events
• GTM Strategy

• →40% pipeline uplift
• →25% more event-driven leads
• →Faster pipeline velocity
• →Co-branded campaigns

06

Building Octalsoft's Marketing Function From Zero

Octalsoft Glorant LLC · Director, Marketing, Brand & Content

Stood up the entire marketing department in under three months for 10 AI/ML-powered eClinical SaaS products, then implemented Zoho CRM, MoEngage, and ConvertFlow for end-to-end funnel automation.

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• Leadership
• Growth & Demand Gen
• GTM Strategy

• →>90% marketing effectiveness lift
• →21% conversion uplift
• →60% sales productivity boost
• →Function built in <3 months

07

Event-Led GTM Across Global Clinical Trial Expos

Octalsoft Glorant LLC · Director, Marketing, Brand & Content

Drove an event-led GTM motion across four global clinical trial expos with demo stations, lead scoring, and post-event nurture sequences, plus targeted LinkedIn ABM campaigns in strategic accounts — leaving behind lasting playbooks for sales and brand.

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• Partnerships & Events
• GTM Strategy

• →$5.5M new revenue
• →95 SQA leads added
• →30% faster deal velocity
• →4 global expos

08

Product Marketing & Sales Enablement for 5 SaaS Products

Octalsoft Glorant LLC · Director, Marketing, Brand & Content

Created 100+ multi-format product marketing assets and 30+ enablement tools including battle cards and comparison sheets, alongside a content engine of 60+ SEO blogs and 10+ competitive toolkits.

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• Product Marketing
• Brand & Content

• →30% faster onboarding
• →25% faster rep response
• →3X organic demo requests
• →100+ assets

09

Brand Cultivation & Website Revamp at Octalsoft

Octalsoft Glorant LLC · Director, Marketing, Brand & Content

Led visual and narrative brand campaigns — corporate film, client, user, and employee video testimonials, and conceptual brand shoots — while revamping the website UX and piloting referral, loyalty, and webinar programs.

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• Brand & Content
• UX & Digital Experience

• →344% traffic growth
• →4X MQLs
• →>60% demo request uplift
• →75% brand success rate

10

Launching India's First At-Home Self-Collection Kits

LifeCell International · Head of Marketing & Product Experience

Launched India's first self-collection diagnostic kits across men's health, women's health, sexual health, and consumer genomics, along with the digital onboarding flow behind them — fast-tracked to Head of Marketing in 10 months on the strength of this work.

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• Product Marketing
• GTM Strategy
• UX & Digital Experience

• →40% less consultation drop-off
• →New category launched
• →Promoted in 10 months
• →Post-sale CX redesign

11

Ecommerce Restructure & Personalized Dashboard

LifeCell International · Head of Marketing & Product Experience

Led the full ecommerce website restructure and redesign with new product detail pages, then spearheaded smart diagnostic reports, a feature-rich personalized dashboard, rewards, referrals, subscriptions, loyalty, and a unified web portal experience.

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• UX & Digital Experience
• Product Marketing

• →6X traffic growth
• →48% self-serve conversion
• →3X online sales
• →NPS +20 pts

12

Full-Funnel Growth & Lifecycle Engine

LifeCell International · Head of Marketing & Product Experience

Launched a performance growth engine across paid, social, and content, plus a segmentation-led email engine covering onboarding, nurture, and lifecycle campaigns in MoEngage — supported by 2,000+ funnel-stage assets.

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• Growth & Demand Gen
• Product Marketing

• →105% MoM growth
• →11% CAC reduction
• →35% conversion lift
• →22% higher AOV

13

Brand Identity Revamp & Team Build-Out

LifeCell International · Head of Marketing & Product Experience

Revamped brand identity and the social media playbook while leading a 15-member in-house team and six external agencies with agile execution rituals.

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• Brand & Content
• Leadership

• →3X engagement lift
• →40% higher aided recall
• →30% faster campaign cycles
• →15-person team

14

Opening a New D2C Diagnostics Category in India

LifeCell International · Senior Product Manager, D2C

Defined and launched 15 at-home fertility and genomics products in a sunrise category — co-creating backend algorithms and interactive dashboards for 10 products, setting tiered pricing, standardizing SOPs and validation workflows, and integrating D2C with B2B2C channels across 10+ delivery teams.

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• Product Marketing
• GTM Strategy
• UX & Digital Experience
• Leadership

• →$20M+ opportunity
• →3X faster adoption
• →3X category growth
• →100% SLA adherence

15

Lifecycle Email & CRM Engine for a $208M Health Brand

LifeCell International · Head of Marketing & Product Experience

Built a segmentation-led email and drip program spanning onboarding, nurture, nudge, retention, transactional, re-marketing, launch, seasonal, and survey workflows — supported by 1,000+ marketing assets and 100+ videos across the funnel.

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• Growth & Demand Gen
• Brand & Content

• →NPS +20 points
• →35% higher retention
• →38% CLV growth
• →28% lower bounce rate

16

MarTech & CRM Stack Build for Multi-Product SaaS

Octalsoft Glorant LLC · Director, Marketing

Deployed the full MarTech backbone — CRM, marketing automation, lead nurturing, and sales-cycle management — for 10 AI/ML eClinical products serving 80+ global clients, and instrumented reporting across the funnel.

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• Growth & Demand Gen
• Product Marketing

• →21% conversion surge
• →60% sales efficiency gain
• →Engagement score of 60
• →244% traffic growth

17

Digital Therapeutics Partnerships & Policy Advocacy

Wellthy Therapeutics · Manager, Partnerships & Impact Strategy

Led the impact vertical for a digital therapeutics AI platform — sourcing six enterprise partnerships across pharma, biotech, and healthcare institutions, pitching to central and state government stakeholders, and running an NCD advocacy campaign for a DTx regulatory framework in India.

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• Partnerships & Events
• GTM Strategy
• Strategy & Advisory

• →6 enterprise partnerships
• →INR 40M+ MENA/UK pipeline
• →NHS England & PMJAY pitches
• →World Bank & Dubai accelerators

18

Market Entry & PPP Advisory for Public Infrastructure

Capital Fortunes · Senior Analyst, Transaction Advisory & Strategy

Built an asset-light city expansion strategy for a global shared-workspace provider, won the firm a transaction advisory mandate on Pune's High-Capacity Mass Transit Route, and pitched a state health-system upgrade plan for NCD facilities under Niti Aayog guidelines.

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• Strategy & Advisory
• GTM Strategy

• →$655M PPP project
• →40+ startups evaluated
• →9 client engagement proposals
• →New healthcare unit built

19

Cross-Border M&A and Fundraise Execution in Life Sciences

Alira Health · Analyst, Transaction Advisory & Strategy

Supported six M&A and fundraising mandates across the US and EMEA — sell-side for a Stanford-incubated MedTech startup, buy-side for a $1.8B European healthcare logistics firm, and a $2.5M raise for an Israeli GI MedTech entering Europe — covering diligence, valuation, and transaction collateral.

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• Strategy & Advisory

• →6 live mandates
• →$1.8B buy-side client
• →$2.5M fundraise
• →8+ pitchbooks

20

• →40+ volunteers
• →11 cities in Maharashtra
• →4-language curriculum
• →Training app in build

21

• →Operating model redesign
• →Channel planning
• →Digital process design
• →Hands-on execution